Pro-tient
Do you want to be Pro-tient or Patient?
- "Pa-tient" is associated with a state of passivity and inactive waiting. The term is also linked to a state of illness, medications, and hospitals. So, it doesn't seem to include all those who simply want to improve their health, live a full life with energy and vitality, regardless of whether there are any health conditions or genetic predispositions to them.
- We want them to be pro-tients, meaning proactive—paying attention to their symptoms, going to the root cause, researching, questioning, and acting. In short, taking control of their health.
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