Pro-tient

Do you want to be Pro-tient or Patient?

1. ‍"Pa-tient" is associated with a state of passivity and inactive waiting. The term is also linked to a state of illness, medications, and hospitals. So, it doesn't seem to include all those who simply want to improve their health, live a full life with energy and vitality, regardless of whether there are any health conditions or genetic predispositions to them.
2. We want them to be pro-tients, meaning proactive—paying attention to their symptoms, going to the root cause, researching, questioning, and acting. In short, taking control of their health.